Privacy Policy

Receipt Hog Privacy Policy 

Last Updated: April 22nd 2025

Market Track, LLC d/b/a Numerator (“Numerator”) respects your concerns about privacy.  This Privacy Policy describes the types of personal information we collect in connection with the Receipt Hog website and mobile application, how we use the information, with whom we may share it and the choices available to you regarding our use of the information.  We also describe measures we take to protect the security of the information and how you can contact us about our privacy practices.

This Privacy Policy applies to the personal information we obtain when you interact with us, including through your use of the Receipt Hog website, Receipt Hog mobile application (“App”), social media pages and other platforms that reference or link to this Privacy Policy (collectively, the “Services”).

Click on one of the links below to jump to the listed section:

Information We Obtain 

The types of personal information we may obtain about you include:

  • Contact information (such as your name, telephone number, ZIP or postal code and email address);
  • Information about your purchases and other commercial or purchasing history or tendencies, including electronic receipts;
  • Demographic information (such as with respect to your education, occupation, income, nationality, citizenship, country of residence, race or ethnicity, gender, age or date of birth and family information);
  • Information pertaining to your email account (such as if you provide consent so that we may obtain access to your email account to collect information from your email related to your digital shopping history, including your receipts, details of what was purchased, the merchant from which the goods and/or services were purchased, the amount spent and the date of the purchase);
  • Information pertaining to one or more of your merchant accounts (e.g., Amazon.com) (such as if you provide consent so that we may obtain access to those accounts) to collect information related to your digital shopping history, including your receipts, details of what was purchased, the merchant from which the goods/services were purchased, the amount spent and the date of the purchase, the amount spent, and the date of the purchase);
  • Health-related information (such as information you self-report with respect to your physical activities and purchases you make reflecting health-related products);
  • Account information (such as username and password);
  • Geolocation information;
  • Sensory information (such as photographs and audio and video recordings);
  • Inferences about individual preferences and characteristics;
  • Your grocery, drugstore, or other retail store loyalty card numbers; and
  • Other information you choose to provide, such as responses to questionnaires, surveys or other feedback you provide.

Automated Collection of Information

When you use our Services, we may collect certain information by automated means, such as through cookies, pixel tags, web beacons, device logs, server logs, and other technologies.  A “cookie” is a text file that websites send to a visitor’s computer or other internet-connected device to uniquely identify the visitor’s browser or to store information or settings in the browser.  A “web beacon,” also known as an internet tag, pixel tag or clear GIF, links web pages to web servers and cookies and may be used to transmit information collected through cookies back to a web server.  The information we collect in this manner on our Platforms may include your device IP address; unique device identifier and other device characteristics; web browser characteristics; operating system; language preferences; referring URLs, emails and web addresses; clickstream data and actions taken on the Services; dates and times of usage; device settings and configurations; WiFi network identifier and signal; battery and signal strength; diagnostic and other performance data; usage statistics; and other information regarding use of the Services.

In addition, when you use our App, we may collect your device’s geolocation information through GPS, Bluetooth, WiFi signals and other technologies.  Your device’s operating platform may provide you with a notification when the App attempts to collect your precise geolocation.  Please note that if you decline to allow the App to collect your precise geolocation, you may not be able to use all of the App’s features or the offers available through the App.

We may use these automated technologies to collect information about your equipment, browsing actions and usage patterns.  These technologies help us:

  • remember your information so you do not have to re-enter it;
  • track and understand how you use and interact with the Services;
  • tailor the Services around your preferences;
  • measure the usability of the Services and the effectiveness of our communications;
  • authenticate your identity, protect against fraud and provide our products and services; and
  • otherwise manage and enhance our products and services, and help ensure they are working properly.

Your browser may tell you how to be notified about certain types of automated collection technologies and how to restrict or disable them.  For mobile devices, you can manage how your device and browser share certain device data by adjusting the privacy and security settings on your mobile device.  Without these technologies, however, you may not be able to use all of the features of the Services.

Our Services are not designed to respond to “do not track” signals from browsers.

How We Use the Information We Obtain

We may use the personal information we obtain to:

  • Provide our Services and manage your account;
  • Provide market research reports and similar services to our clients;
  • Communicate with you, respond to inquiries and offer support and assistance;
  • Personalize your experience with the Services;
  • Determine your eligibility to participate in market research, product testing or other similar programs;
  • Advertise and market our Services;
  • Administer participation in surveys, sweepstakes, promotions or other programs;
  • Perform analytics and market, trend or statistical research and solicit user feedback regarding product research and development;
  • Compile, anonymize or aggregate personal data for our business purposes;
  • Operate, evaluate and improve our business and our affiliates’ products and services (including developing new products and services; improving and analyzing our and our affiliates’ products and services; managing our communications; providing technical support; and performing accounting, auditing and other internal functions);
  • Maintain and enhance the safety and security of our Services, prevent misuse and troubleshoot technical issues;
  • Verify your identity and protect against fraud and other criminal activity, claims and other liabilities;
  • Exercise our rights and remedies, respond to requests from government entities, and defend against legal claims; and
  • Comply with and enforce applicable legal requirements, relevant industry standards and Numerator policies.

We also may use the information in other ways for which we provide specific notice at the time of collection.

To the extent we process deidentified information, we will maintain and use the information in deidentified form and will not attempt to reidentify the information unless permitted by applicable law.

Third-Party Analytics Services

We may use third-party analytics services on the Services, such as Google Analytics.  The providers of these analytics services use technologies such as cookies and web beacons to help us analyze your use of the Services.  The information collected through these means may be disclosed to or collected directly by these services.  To learn more about Google Analytics, please visit https://www.google.com/policies/privacy/partners/.

Interest-Based Advertising

You may see our ads on other websites because we use third-party ad services on our website. Through these ad services, we can tailor our messaging to individuals considering demographic data, inferred interests and browsing context. These ad services track information about your online activities over time and across third-party websites and apps by collecting information through automated means, including through the use of cookies, web server logs, web beacons and other similar technologies. These ad services may collect data about your visits to websites and apps that participate in these services, such as the pages or ads you view and the actions you take on the websites or apps. This data collection takes place both on our website and on third-party websites and apps that participate in these ad services. These ad services use this information to show you ads that may be tailored to your individual interests. This process also helps us track the effectiveness of our marketing efforts.

To learn how to opt out of interest-based advertising in the U.S., please visit www.aboutads.info/choices, www.networkadvertising.org/choices/, and http://preferences-mgr.truste.com/.  To opt out of interest-based advertising in Canada, please visit https://optout.aboutads.info/?c=3&lang=en and https://youradchoices.ca/en/appchoices.

Information We Share

We may share the categories of personal information listed above with the following categories of third parties:

  • With Service Providers: We may share your personal information with third-party vendors and other entities to perform services on our behalf, such as IT support and communications providers.
  • With Our Clients: We may share information with our clients, including information related to your purchases or receipt information and/or survey responses. Clients may purchase market research reports based on personal information provided in the App to help them better understand consumer preferences or segments, serve more relevant advertising or measure advertising effectiveness.  In these cases, we generally seek to limit the types of identifiers we may share and disclose aggregated data when feasible.    For example, these companies pay for information such as, “Families in the Phoenix area are 20% more likely than the rest of the United States to shop for laundry detergent at a supercenter than a traditional grocery store.”
  • With Advertising Services: We may share your personal information with third-party advertising services. The information may be disclosed to or collected directly by these services. For more information, please refer to the “Interest-Based Advertising” section of this Privacy Policy.
  • For Business Transactions: We may share your personal information in connection with, or during negotiations of, any merger, sale or transfer of all or a portion of our business or (including in the event of an actual or prospective merger, financing, acquisition, joint venture, reorganization, divestiture, dissolution, or liquidation).
  • With Affiliates: We may share your information with our affiliates to achieve the purposes described in this Privacy Policy. Affiliates include our parent company and any other subsidiaries, joint venture partners or other companies that we control or that are under common control with us.
  • With Other Third Parties: We may share your personal information with third parties, such as government agencies and law enforcement, to comply with the law and legally valid requests; to establish, exercise or defend our legal rights; when we believe disclosure is necessary or appropriate to prevent physical or other harm or financial loss; and in connection with an investigation of suspected or actual illegal activity or otherwise with your consent or as directed by your representative.

Transfer of Your Personal Information

We may transfer the personal information that we collect about you to recipients, such as our service providers and affiliates, in jurisdictions other than the jurisdiction in which the personal information originally was collected.  As a result, your personal information may be lawfully accessed by U.S. or foreign courts, law enforcement or other government authorities.  Those jurisdictions may not have the same data protection laws as the jurisdiction in which you initially provided the personal information. When we transfer your personal information to recipients in other jurisdiction (such as the U.S.), we will protect that personal information as described in this Privacy Policy.

Your Rights and Choices

We offer you certain choices in connection with the personal information we collect from you.  You can unsubscribe from our marketing mailing lists by following the “Unsubscribe” link in our emails.  You also may update certain of your account details and settings by logging into your account and making the appropriate selection.

U.S. State Privacy Rights

Depending on your state of residence, you may have the right to request (1) confirmation of whether we process your personal information and access to the personal information we maintain about you, including a copy provided in a portable format; (2) correction of your personal information; (3) deletion of your personal information; and (4) to opt out of the processing of your personal information for purposes of targeted advertising or the sale of your personal information.  We may take steps to verify your identity before honoring your request to the extent permitted by applicable law.

To submit a request, please email us at privacy@numerator.com.  To exercise your opt-out rights, please click here or, for opt-out requests that involve automated technologies on the device and browser you are currently using, by using the Global Privacy Control signal.  Requests sent using the Global Privacy Control will apply to the device and browser from which they are submitted.  For more information about the Global Privacy Control, please visit https://globalprivacycontrol.org. To submit a request as an authorized agent where permitted by applicable law, please email us at privacy@numerator.com with the subject line “Authorized Agent Request.”   Subject to applicable law, you may appeal our decision with respect to a request you have submitted by emailing us at privacy@numerator.com.

Canadian Privacy Rights

If you are located in Canada, you have the right to access, update and correct inaccuracies in, and withdraw consent to our collection, use and disclosure of, your personal information in our custody or control. You may make such a request or withdraw your consent by emailing or writing to us using the contact information set out below. We may request certain personal information for the purpose of verifying your identity when you seek access to or correction of your personal information.

Retention of Your Personal Information

We will retain your personal information for the period reasonably necessary to achieve the purposes set out in this Privacy Policy (or any other notice provided at the time of collection) and our legal obligations, taking into account applicable statutes of limitation and records retention requirements under applicable law.

How We Protect Personal Information

We maintain administrative, technical and physical safeguards designed to protect personal information against accidental, unlawful or unauthorized access, destruction, loss, alteration, disclosure or use.

Children’s Privacy

Our Services are designed for a general audience and are not directed to children under the age of 18.  We do not knowingly collect or solicit personal data from children under the age of 18 (or other relevant age, as applicable pursuant to relevant law) through our Services.  If we become aware that we have collected personal information from a child under such age, we will promptly delete the information from our records.  If you believe that a child under such age may have provided us with personal information, please contact us at privacy@numerator.com.

For your convenience and information, the Services may provide links to other online services (such as other websites or social media platforms), and may include third-party features such as apps, tools, widgets and plug-ins.  These online services and third-party features may operate independently from us.  The privacy practices of the relevant third parties, including details on the information they may collect about you, are subject to the privacy statements of these parties, which we strongly suggest you review.  To the extent any linked online services or third-party features are not owned or controlled by Numerator, we are not responsible for these third parties’ information practices.

Updates to Our Privacy Policy

We may update this Privacy Policy from time to time and without prior notice to you to reflect changes in our personal information practices.  We will indicate at the top of the policy when it was most recently updated.

How to Contact Us

You can update your preferences, ask us to remove your information from our mailing lists, submit a request or ask us questions about this Privacy Policy or the manner in which we or our service providers (including our service providers outside your jurisdiction) handle your personal information by contacting us at:

Numerator Privacy

Market Track, LLC

24 E. Washington St., Suite 1200

Chicago, IL 60602

 

privacy@numerator.com

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